There’s this great Steve Martin bit from Saturday Night Live, where he tells you how to be a millionaire, and never pay taxes. “First.. get a million dollars.“
And how do you create a successful and famous podcast? Start by being successful and famous.
And here is why. Before even a single real episode of WNYC’s new podcast, Here’s The Thing, was posted, a few reviews went up:
That’s right, five star reviews for a show that hadn’t even started. Part of why it got such favorable reviews so early is that it comes from WNYC, which is a solid content provider, and the host is Alec Baldwin. So being famous and popular to begin with is quite a boost.
Bleak? Outrageous? Maybe. But the reality is that, as a person with something to say and not a lot of visibility in the media landscape, you will have to work a little harder to get noticed. You may not have the star appeal that an Alec Baldwin has, but at some point, neither did he. The Back to Work podcast from the 5by5 Network has a recurring theme that basically goes, ‘That’s fine for Merlin, but…” (referring to co-host Merlin Mann, and the things he does in his life and business). And we can look at this and say, that’s fine for Baldwin, or that’s great for a public radio station, but what about me?
To separate yourself from the rest of the pack, you have to hustle. And in podcasting, that can mean several things:
– good audio quality.
– getting better.
And all of that adds up to hard work. Yes, work. But that work will not go unrecognized.
While it seems insane that Kevin Smith can just say he is going to do something and it will get the instant gratification that we all seem to lack and desire, there is a reason it happens for him. And when you think about it, Kevin Smith wasn’t born into thousands of downloads and movie projects. He did something to get there, and that something was hard work.
Seeing Alec Baldwin launch a new podcast that has listeners salivating before it even hits the internet tends to skew what we think of as a success, because we look at his podcast as an overnight success. But overnight successes are often years in the making. Alec Baldwin was the same person before he became ALEC BALDWIN.
I wish him the greatest of success in his show. And hope he move quick, because we should all be nipping at his heels.