I have an idea for a podcast. I think it’s a pretty good idea, and could even be a great idea. Thinking about it gets me excited. I could learn a lot from doing it, and people who listen to it could get a ton of information and free education in a topic that affects us all. I have been looking around for a show that’s similar to it, but haven’t found anything. And it’s fairly evergreen. Years from now, it would still be relevant to a new listener as the day it came out. Sure, it would take a little time and effort, but even spending two hours a week on it could yield big results, as far as audience and value for the listeners.
So what’s stopping me? One simple thing. I need to talk to people who are experts, or at the very least knowledgable, in their field. I would be asking questions on a topic that I don’t know much about, but want to learn more about from these people. The podcast would center around a question.
And for the life of me, I can’t figure out why they would talk to me.
How do you get people to talk to you when they have no incentive to, or know that you are legit? How do you cold call someone and ask them to spend their time talking to you about a subject they know a lot about, without any real obvious value for themselves in doing so? And without a mainstream media source backing you, how do you prove that you are not going to waste their time, and that their words are going to make it to the final product?
In any new venture, and especially online where there is not only infinite shelf space but also unlimited store fronts, there is a risk that it won’t work out, or people aren’t going to like it. But there is also the question of whether or not your needed resources are going to be available to you. In this case, as is many podcasts that interview other people, those resources are other people. Many times, those people are less interested in talking to you unless there is an obvious value in it for them.
The comments are open. How do you get people to talk to you? How do you get the interview you are looking for on your own? And what did you do when you were first starting out?